Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Developments While tariffs were not addressed directly in the State of the Union, trade policy remains steady. Reports during today’s session confirmed that U.S. tariffs on China will remain in the 35 percent–50 percent range, signaling limited escalation ahead of upcomin...
Regional News On 20 February, Germany confirmed its first case of Newcastle disease in 18 years, after a commercial turkey flock in Neißemünde was found to be infected. Separately, Poland had two new flocks confirmed as being infected with the disease, as the country continues...
Russian Grain Markets: 16–20 February 2026 During the week under review, the Russian grain market showed localized volatility across interior regions but remained generally stable at export terminals, the country’s primary trading platform. Among commodities, top-grade milling wheat...