Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CME and traders recovered from a data center problem that halted overnight trading but it was the holiday interrupted week that sent trading volumes sharply lower on Friday. The day started with another flash sale of soybeans to China, evidencing that Beijing is committed to its agreement w...
Dry-bulk markets are firmer this week with the Capesize sector again leading the rally. Capesize rates saw support from stronger volumes from East Australia and the Pacific with Brazil and West Africa seeing demand for LH December and January positions. Panamax markets were firmer with growing...
The CBOT was higher heading into the U.S. Thanksgiving holiday with investors across the board seeming to find optimism amid a relatively quiet news day. For the ag markets, news that China continues to book U.S. soybeans – securing as many as 10 cargoes on Tuesday – is supportive,...