The U.S. – China tariff war truce technically expires tomorrow and in negotiating its extension, President Trump decided to signal his hope that Beijing would purchase some U.S. soybeans. There is no indication that this will be the end result, but in futures it is buy the rumor. Tomorrow...
The National Corn Growers Association (NCGA), along with 25 state associations, sent a letter on 1 August to USTR Jamieson Greer, Commerce Secretary Howard Lutnick, and USDA Secretary Brooke Rollins complaining about “the calamitous environment for farmers who are trying to plan for harve...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.