Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT was mostly lower at mid-week with the threat of Russian attacks on Ukrainian vessels and ag infrastructure taking a backseat to the lack of export news, particularly from China. Corn, wheat, and soybeans all settled in the red for the day with soybeans leading the downside move on anot...
Russian Grain Markets: 24–28 November 2025 During the last week of November, grain markets remained quite volatile from region to region. A strong RUB and bearish global market is putting pressure on wheat prices. Traders were very cautious in the past regarding the export duty for wheat...