Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The CBOT started off in risk-off mode Tuesday as rising U.S./EU tensions and odd dynamics in global macroeconomic markets (the rally in Japanese bond yields, in particular) unnerved investors. The biggest driver of the risk-off trade was President Trump’s continued – and appar...
Regional News In the first two weeks of 2026, 10 countries in the EU reported a combined total of 42 outbreaks of the H5N1 bird flu virus in commercial poultry farms. The virus was detected on 17 farms in Poland, five each in Germany, France, and Hungary, and four in Belgium. Bulgaria, Denmark,...