Key Market Developments Crude oil has been the architect behind the violent price swings seen across the grain markets over the last four trading sessions. Corn, soybeans, and wheat have been trading almost as a mirror to crude oil, with speculative capital moving rapidly between markets as ene...
Cargill Suspends Soybean Exports to China Cargill has stopped buying soybeans from Brazilian farmers following new regulatory and sanitary/phytosanitary requirements in the country. The Brazilian government’s recent adoption of stricter sanitary evaluations of soybeans destined for China...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.