Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The soy complex was the upside leader again on rumors of Chinese purchases of U.S. soybeans from the PNW, as well as some harvest and quality issues in Brazil. Soyoil continued to find support from hopes that the EPA will release its biofuel policy obligations in the coming few days, though no...
Mediterranean/Middle East/North Africa/Africa – MEA Region Tunisia’s 2026 winter crop planting started a little late due to a lack of rainfall, but this improved in January as rainfall caught up. Winter wheat and barley crops are expected to be good for the harvest later in 2026. 20...
Beef packer margins deteriorated sharply last week, with estimated net margins falling to -$330.80/hd, down $60.58/hd week over week. The Choice cutout held nearly flat at $365.62/cwt, but fed cattle prices continued to climb, with live steers at $246.91/cwt and dressed prices surging to $387.9...