Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Regional News Farmer selling stayed limited across much of Europe last week as low flat prices, year-end cash-flow planning, and holiday-period logistics reduced the appetite to move tonnage. The practical impact was a thinner spot market: bids softened on paper, but physical values in se...
Mediterranean/Middle East/North Africa/Africa – Mea Region Iran says that there will be no problems with grain imports and distribution although news stories say that major importer Modalal Group is facing financial difficulties due to EU banking sanctions and a severe shortage of foreign...
Bears were in control of the CBOT again on Monday with technical pressure and bearish fundamental headlines driving prices lower. Soybeans and wheat were the downside leaders for the day as funds accelerated their exit from long positions in these markets amid the chart weakness. Corn futures s...