Regional UpdatesMEDITERRANEAN/MIDDLE EAST/NORTH AFRICA/AFRICA – MEA REGIONTunisia will shortly receive a shipment of 33,000 MT of U.S. corn, the first shipment in quite a while. The U.S. Grains Council office in Tunis says that they expect more U.S. corn imports in the coming weeks.Morocco has a combo vessel of U.S. soymeal and DDGS enroute from the U.S. with a total cargo of 33,000 MT. Morocco is a regular importer of U.S. soymeal and DDGS. Saudi’s SALIC – Saudi Agriculture and Livestock Investment Company – is expected to purchase the 65 percent of Singapore based Olam Group that it does not own based on SALIC’s recent offer. If completed this will allow SALIC to expand its international agri-food operations. Olam is in the ag...
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Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.