Regional Updates MIDDLE EAST/MEDITERRANEAN COMMENTS The Egyptian government reports that it has bought 2.2 MMT of local wheat against a target purchase of 3.6 MMT. Pakistani officials indicate that the local wheat crop will total about 24.3 MMT, down from 25.6 MMT last year, and the stocks are reported to be at 5.3 MMT. However, some experts say that production will be lower as final results from Punjab are not yet available since harvest is still progressing. It is also reported in Pakistan that the use of hybrid corn seed led to the quadrupling of yields from 1996 to 2017, but experts point out that there is little chance for them to further improve without the introduction of GM varieties. It is expected that GM corn seed can boost c...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.