Dairy producers are challenging use of the term “milk” for products such as soy milk, almond milk, rice milk, etc., and the plant-based beverage makers' are starting to defend themselves. The soybean sector, however, is in a unique situation.What is in a name? When it comes to agricultural policy, the answer is “a lot.” Aside from the years-long debate about geographical indications (GIs), which refer to the use of certain names for products that originate from a specific region (i.e., Parmesan cheese from Parma, Italy or champagne from Champagne, France), product and commodity names are becoming a big issue of late with regard to consumer labeling of food and ag products. Instead of GIs, the new point of contention is the standard of ident...