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Milking Future Demand

U.S. and Mexican dairy industry representatives met and renewed their commitment to “collaborate and advocate for mutually beneficial dairy policies. This was a policy initiative begun back in 2016. At first glance, the effort seems surprising given that Mexico exports more than three times as much dairy to the U.S. than the value of dairy shipped to Mexico from the U.S.  Both nation’s dairy industries are expanding at roughly the same rate but the U.S. industry is nearly eight times larger with per capita consumption dwarfing that of Mexico. The calculation is that as Mexico grows wealthier, its per capita consumption will expand faster than its domestic industry can support. Mexican dairy production is limited by climate...

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Volatility and Opportunity Abound in Soy Pricing

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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