World Perspectives
livestock

Money and Beef

Years of Missing Beef A Japanese Health Ministry panel approved the age increase from 20 months to 30 months for cattle supplying imported beef. The 20-month age maximum was agreed to by the U.S. in December 2003, despite the lack of a scientific basis and thus the prospect of challenging it in a WTO dispute settlement case. The U.S. capitulated to the limit, believing it would be removed sooner than it would take to litigate a challenge. Given the usual two- to three-year timeframe for dispute settlement procedures, U.S. beef suppliers may have suffered a half-dozen years more market limitation than would otherwise have been the case. The Japanese government must still seek public comment and negotiate with supplying countries on the ti...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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