Monumental Task Luke Lindberg appeared before the Senate Agriculture Committee yesterday to be interviewed for the position of USDA Under Secretary for Trade and Foreign Agricultural Affairs. Because of the higher levels of protectionism in agriculture around the world, it is a tough position even in the best of times. He pledged to return the U.S. to being a net exporter of agricultural products at a time when key importing nations are erecting new barriers against them. If confirmed, he will be arriving late to a trade war in which negotiations with countries have been underway for weeks. And he may have fewer programs in which to support agricultural exports as there are rumors that some food aid programs may be on the chopping block.&nb...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.