Moral Approach to Trade Bernd Lange, chairman of the European Parliament’s International Trade Committee, is correct in his calculation that the EU will not reach a trade agreement with the Trump administration. As he notes, the two sides have diametrically opposed goals. Trump’s inclination will be to raise tariffs on European goods in order to extort action by Brussels. However, he would be better to copy the tactics employed in Europe against foreign suppliers – demagogue them. The incessant denigration of American farm products in Europe means that consumers there are unlikely to purchase them even if there is fair market access. Some in Europe believe that Trump’s tweets about the unfair advantage given to Fre...