Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins eased slightly to $119/head, declining $7/head week over week as a modest softening in the cutout combined with a small increase in live cattle prices compressed margins. Despite the weekly pullback, margins remain sharply improved on a monthly basis (+$233/head), supported...
The CBOT took a bit of a breather on Monday as traders waited for the upcoming Prospective Plantings and Grain Stocks reports, which the USDA will issue Tuesday at midday. Traders were reluctant to expand risk too much ahead of these two reports, which often change market direction and tone for...