Outclassed In a nearly five-hour hearing before the U.S. House Agriculture Committee, USDA Secretary Brooke Rollins proved again that she is one of the most politically astute of President Trump’s Cabinet members. She was adept at responding to a wide range of questions, nearly all of the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.