Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Beef packer margins deteriorated sharply again last week, plunging deeper into negative territory and reached their second lowest value back to at least 2010. Margins fell $144/head week over week to –$314 as fed cattle prices rose another $2.83/cwt while the Choice cutout plunged $14.20/...
Ag markets were higher with support coming from a rally in crude oil and broader energy markets after the U.S. removed Venezuela’s president from power over the weekend. The move has direct bullish implications for crude oil supplies in the near term, which should help broader commodity m...
USDA has announced several new rules and regulations to take effect in 2026, with several aligning with the new Make America Healthy Again (MAHA) goals. Dietary Guidelines for Americans: The 2025 dietary guidelines were supposed to be released by the end of 2025, but with the govern...