The world’s two largest sugar producing and exporting nations, Brazil and India, also use part of their output to make ethanol. Brazil has a long history of doing so but it has not changed the relative share of sugar that is exported. By contrast, and as predicted, India’s share of sugar production moving into export has begun to decline. At this juncture, 11.5 percent of India’s sugar goes into ethanol production but with the target being 20 percent, a continued decline in exports is expected. The change may not have as much food market impact as would be expected. The demand for non-nutritive sweeteners has been growing. This is based in part on increased health concerns, with products labeled zero sugar gaining m...
Key Takeaways: Sugarcane is the world’s largest crop by total production volume, surpassing major commodities such as corn, wheat, and soybeans, and supplies roughly 80 percent of global sugar production. Sugarcane’s perennial growth cycle allows farmers to harvest multiple crops f...
The Make America Healthy Again (MAHA) movement has reached a critical point after the Supreme Court ruled on 25 June that Bayer is shielded from state-level lawsuits because federal regulation does not require the company to warn of alleged cancer risks from such products. Thousands of "failure...
Key Takeaways: Global and U.S. cotton demand has struggled since the post-COVID-19 pandemic surge, which has left cotton prices drifting lower in the U.S. The war in Iran and the closure of the Strait of Hormuz, along with their impact on global energy markets, could boost cotton demand...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.