New EU Commission European Commission President Ursula von der Leyen made known her nominees to run the government in Brussels and the trade and agriculture portfolios have interesting selections. As was speculated previously, Christophe Hansen from Luxembourg has been picked for the agriculture slot. It is notable because Luxembourg is a small country with very little agriculture. This may make it easier to balance the competing demands of the larger agriculture states, but it could also mean less understanding of the complexities of the sector. Especially since Hansen’s academic background is in geosciences and environment. It is also awkward since food security has been added to the DG-Agri role and Luxembourg is one of the riches...
As Cuba's economic crisis has deepened, discussions about the country's eventual economic and political transition have reemerged. One question that inevitably follows is what opportunities might emerge for U.S. agricultural exports. So, here’s a brief review of those opportunities, but n...
On 4 July 2026, the United States will commemorate the 250th anniversary of the signing of the Declaration of Independence. In observance of the Fourth of July holiday, Ag Perspectives will not be published on Friday, 3 July. We will resume our normal publication schedule on Monday, 6 July...
Key Market Insights July is here, and the grain markets already feel like they are shifting gears. With the June USDA reports now behind us, inflation is back in the conversation, and traders are once again turning their attention to three familiar summer drivers: demand, money flow, and weathe...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.