On 16 October, WPI reported that USDA was poised to create a new export promotion program, the Regional Agricultural Promotion Program (RAPP). The program was announced today by USDA. As noted previously, Senate Ag Committee Chair Debbie Stabenow (D-Michigan) and Ranking Member John Boozman (R-Arkansas) wrote to Secretary Vilsack earlier this year asking USDA to dip into CCC funds for supplementing export promotion. We originally reported that USDA was planning to spend $1.4 billion from the CCC’s approximately $33 billion in funds; today’s announcement confirms that the amount is $1.3 billion. This new program will offset the loss of the Ag Trade Promotion (ATP) program which was created as part of the...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.