Global pork exports have grown by 66 percent over the past decade, with China a major reason for the expansion. A major driver for China’s expanded imports over the past year-plus has been African Swine Fever. Now that ASF is under control and China’s domestic hog herd is expanding rapidly, major pork suppliers like the EU, U.S., Canada, and Brazil are searching for new market opportunities. There are none that are of the scale of China, but there are possibilities. On the supplier side, 90 percent of all pork exports originate in the EU (38 percent), the U.S. (29 percent), Canada (13 percent), and Brazil (10 percent). The EU has gained the most sales by tonnage and Brazil has had the highest percentage increase in sales (108 p...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: The Brazilian real surged to start the week after a surprise election result in which right-wing Flavio Bolsonaro won the first round of the election. The swing in the U.S. dollar/Brazilian real (USD/BRL) exchange rate caused soybeans to jump sharply higher in earl...
Key Takeaways: Harvest pressure is fundamentally a timing issue: supply arrives much faster than demand can adjust, creating temporary weakness that can occur across crops and regions. The intensity of that pressure depends less on crop size alone than on how quickly grain moves into the syste...
Pork packer margins closed out September as positive, marking an improvement in a challenging 2026. According to Sterling Marketing, for the week ending 26 September, pork packer margins were $6.98 per head, which is up from a loss of $0.13 the previous week, more than double the margin of $3.9...