World Perspectives

Nitrates: Deception all Around

The “Physicians Committee for Responsible Medicine” (PCRM) filed a petition with USDA that calls for an end to the distribution of processed meats through the National School Lunch Program. PCRM has been framed by some as a “physicians group,” which obscures the fact that it is a vegan-promotion organization. The “Physicians Committee for Responsible Medicine” (PCRM) sounds like a serious group, and while it includes physicians amongst its staff, who doesn’t know a whacky doctor or two? In fact, this group promotes the concept that “cholesterol kills.” That can also be said of salt and water, although all three are essential to life. Seeking to extend the headlines of the UN’s International Agency for Research on Cancer (IARC), which last w...

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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