The so-called global food crisis is first and foremost driven by the wheat market, where production has been under stress in major countries like Pakistan, India, Iraq and Morocco. Plus, the removal of Ukraine’s supply from the global market. Yet Russia’s production keeps edging upward, and the global stocks to use ratio was much lower prior to 2015/16. Still, leaders and reporters continue to refer to it as a crisis. The IGC makes note that the wheat market is “sensitive to the news” and keeping up the flow of crisis news is the UN, which now warns of danger if Russia reduces exports. There is no global food crisis, certainly not for rich countries, though it does impose hardship on poorer nations where food absorb...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.