World Perspectives
wheat

No Global Food Crisis

The so-called global food crisis is first and foremost driven by the wheat market, where production has been under stress in major countries like Pakistan, India, Iraq and Morocco. Plus, the removal of Ukraine’s supply from the global market. Yet Russia’s production keeps edging upward, and the global stocks to use ratio was much lower prior to 2015/16. Still, leaders and reporters continue to refer to it as a crisis. The IGC makes note that the wheat market is “sensitive to the news” and keeping up the flow of crisis news is the UN, which now warns of danger if Russia reduces exports. There is no global food crisis, certainly not for rich countries, though it does impose hardship on poorer nations where food absorb...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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