No Political Hack The U.S. Senate Finance Committee held a hearing on the nomination of Dr. Julie Callahan to become the U.S. agricultural trade ambassador. The appointment is notable because Callahan does not come from Capitol Hill or other warrens of political expediency when it comes to powerful jobs. She has slogged it out mostly as a competitive civil servant in various agencies. Her STEM background makes her more technically proficient than most, but she is concurrently approachable, a powerful combination that that USTR Jamison Greer clearly recognized. U.S. senators have a lot of angst over Trump trade policy and particularly how it impacts their farmers. Callahan’s responses were adroit. On China, she said the U.S...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.