Bayer CEO Bill Anderson averred in a recent Wall Street Journal interview that the company will make a decision “in months” - not years – whether it will remain the only domestic producer of glyphosate in the U.S. Anderson became CEO in 2023 and at the time promised to have the Roundup litigation “under control” by 2026. Consider the history of glyphosate: In August 2018, a California jury awarded a man $289 million in damages after he claimed using Roundup caused his cancer. Moreover, to-date Bayer has paid more than $10 billion to plaintiffs in litigation. This is on top of the $63 billion Bayer paid to acquire Monsanto. Of course, not all of that capital is allocated to the Roundup product line, but it gives...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...