World Perspectives
livestock

Not Eggactly Great

With the Christian holy day of Easter upon us and Easter egg hunts typically in order, one would expect a seasonal change in demand. Poultry eggs are considered the near-perfect food. Packed with nutrients including protein, versatile and affordable. Global production grows at a decent rate of 2.82 CAGR but global trade is erratic, peaking in 2015 and 2016 but otherwise relatively flat. There was a seasonal trade peak in March of 2017, but that was an anomalous and overall volatile year for the egg trade. Seasonally, the bias is for the end of the calendar year. Again, 2015 and 2026 both had outsized increases in global trade toward the end of the calendar year but that has not been replicated since.

Over 70 percent of poultry eggs are p...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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