World Perspectives

Nudge versus Cudgel; New Japanese PM; Pesticide Restrictions

Nudge versus Cudgel The Biden Administration has achieved some market openings in various countries, the most recent being obtaining agreement from Chile to accept American cheese products marked with European origin names like gouda, cheddar, and provolone. Chief Agricultural Negotiator Doug McKalip was in the presidential election battleground state of Wisconsin talking up the accomplishment. He characterized the accomplishments by USTR as “huge” wins. The technical gains are appreciated but nudging trading partners on smaller issues ignores the sector’s desire for free trade agreements. American farmers are losing by not being a part of major agreements like CPTPP. It also ignores the adverse impact of various retalia...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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