The Market Today’s USDA August WASDE was bullish because it showed fewer soybeans, and the market reacted by shaving almost 1 percent off the November futures contract and making it an almost 2 percent reduction in soybean prices for the week. But after brutal weather in July, it was an expected story. Predicting what numbers USDA would put into its August WASDE was deemed a challenge, and it was. Few in the trade expected a yield increase and, based on the experience of the past several years, there was a good chance that expectations for yield and output would be below the USDA number. Reuter’s analyst Karen Braun did her own survey of readers and found more expecting a number that would be to the higher side of estima...
What You Need to Know Today: Shipping in the Black Sea is at a standstill, with neither Ukraine nor Russia yet ready to swerve in this game of maritime and export brinkmanship. Israeli media suggests the U.S. and Iran may be close to making a deal or at least restoring the memorandum of unders...
Just when it seemed the restaurant industry had finally moved beyond the pandemic disruption, the arithmetic of the American food dollar caught up with it. The National Restaurant Association projects that total restaurant and foodservice sales will reach a record $1.55 trillion in 2026, but on...
Key Takeaways: Brazil’s pork exports have more than doubled since 2019 as competitive feed costs, ASF-free status, and expanding global demand have strengthened the country’s position in international markets. Brazil’s abundant domestic production of corn and soybeans provide...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.