World Perspectives
feed-grains soy-oilseeds livestock

Oilseed Highlights

Chinese Bird Flu Impacting Soy Market U.S. soybean futures prices fell this week because of concerns that H7N9 will result in a decline in poultry consumption and soymeal demand. The outbreak also caused the stock market and airline stocks to decline. Thus far, at least 16 people have been infected by the new strain of avian influenza, and at least six have died. Because of the flu's high mortality rate, there are fears that it could spread and cause Chinese consumers to panic. There has been no evidence of human-to-human spread of the disease since all those infected have been in contact with poultry, but the concern is that it will begin to be spread by human-to-human contact.Soymeal demand already was weak in China before the flu outb...

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livestock

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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