India, Vietnam, and Indonesia are the next three largest growth areas for soymeal usage after China. All three countries have now begun to see consistent strong demand that should continue to expand in the future. Restaurant China Removes Trans Fats, Shifts to 100 Percent Soyoil When most food companies and restaurant chains eliminate trans fats from their products, they tend to target hydrogenated soyoil and shift to using a blend of oils including canola oil or palm oil. However, this is not always the case. Long John Silver's, the world's largest quick service seafood restaurant chain, announced this week that it has totally eliminated the use of trans fats in its products. It has done so by shifting to using only 100 percent soyoil th...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Monday, 25 May is a U.S. holiday, and both the markets and our office will be closed. Please note that the next issue of Ag Perspectives will be published on Tuesday, 26 May. The WPI staff wishes everyone a safe and enjoyable holiday weekend...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.