Brazilian Processors Squeezed by China’s Soybean Purchases Despite a record soybean crop in 2018, Brazil’s processors are not having the banner year that might be expected. This is because 69.2 MMT were exported during February-September with a record amount, almost the entire volume, shipped to China. That was the result of higher Chinese demand stemming from the unresolved trade dispute with the U.S. The soybean processing association Abiove today raised its forecast for Brazil’s soybean production in the current crop year from 76.1 MMT to 77 MMT. Chinese processors still want more Brazilian soybeans, however, and are bidding up the price to obtain them. Meanwhile, Brazil’s s crushers have been operating at a los...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...