World Perspectives
soy-oilseeds

Oilseed Highlights: Continued Pressure from South America and Policy Uncertainties

The MarketDespite a decent USDA Export Sales report, the market continues to be weighed down by the large developing South American soybean crop. Soybean prices rose in the overnight market on short-covering but they resumed their decline on Thursday, falling below trendline support. March soybeans scored a new contract low. One report said the trade will be cautious until more is known about Trump policy developments (see below). On the week thus far, January soybeans are down 20.75 cents.11212024oilseeds_soybeans.png 1000.54 KBDecember soymeal is oversold and volume has declined as a result, but the decline continues with export sales today lower than expected. On the week thus far, the contract has lost a modest $1.90/ST. 11212024oilseed...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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