During the State of the Union (SOTU) address, President Trump made several claims about food prices, citing reductions in costs to consumers. Food inflation is a major issue for voters, and the President is hyper-focused on beef prices in particular prior to the 2026 mid-term elections. The fin...
With soybean and soy product exports frequently in the headlines amid the ongoing tariff and policy shifts from Washington, examining export trends is increasingly important. Thursday’s updated Export Sales report from the USDA offered some interesting statistics for these markets, and WP...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.