World Perspectives
soy-oilseeds

Oilseed Highlights: Limping Along

The MarketSoybean futures continue their steady, narrow-range trading. South America is the big unknown and hedging both upside and downside risk means hovering right where we are. Soybean export sales last week were the second lowest of the marketing year, indicating buyers see lower prices ahead. Ten more weeks of South American weather will reveal the truth. For now, the January contract continues to be bracketed between the 20-day and 50-day moving averages. 12122024oilseeds_beans.png 831.29 KBSoymeal export sales were also underwhelming – the worst since mid-October. But after getting beat down pretty good, traders are giving it a slight reprieve from punishment.12122024MC_soymeal.png 142.82 KBSoyoil export sales last week were th...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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