Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
As expected, it was a lower volume trading day ahead of likely market moving USDA reports on Monday. The exceptions were HRS and lean hogs. There were also generally lower trading ranges. The soybean complex traded higher on strength in coproducts but the rest of the board was mostly in the red...
The dairy industry continues to evolve, though it is facing new challenges. Through September, milk production is up 97 pounds per head in 2025 over 2024 and has increased steadily for several years. Further, there is a migration in dairy cows, with the southern plains growing in cow numbers. T...
Lean hog futures saw an unexpected rally to conclude 2025 with the market rebounding from an autumn selloff. The rebound was sufficiently strong to push deferred futures to new contract highs and nearby contracts just a few dollar shy of their contract highs. Despite this futures rally, physica...
WPI Grain Prices and Freight Rate App Note: you can also visit the app directly by clicking here. Supplemental Information The section below offers a concise view of the options available in the current version of the WPI FOB Price and Freight Rate app, along with a short “How To”...