U.S. Soy Export Sales Highlights Today’s release of the USDA weekly export sales report for the week ending 21 February indicated unexpectedly large sales of U.S. soybeans, particularly to China. Sales of soymeal and soyoil were at the low end of analysts’ estimates, but soymeal exports were higher than average. Net soybean export sales totaled 2,196,000 MT for the week. That was more than twice the highest estimate of analysts queried by Reuters. The largest amount was 1,815,700 MT sold to China. Other sizable sales were to the Netherlands (158,600 MT), Germany (138,000 MT), Egypt (112,800 MT) and Taiwan (84,600 MT). Sales for shipment in 2019/20 totaled only 200 MT to Japan. Soybean exports last week totaled 2,270,800 MT, ma...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.