The truth is that the extreme low levels of quantification available via organic chemistry means that very little in the food system will test at pure or an absolute zero level of foreign material. All of this creates an opportunity for Big Ag and the conventional foods industry. Test Organic Quaker Oats is being sued by a consumer activist law firm for claiming its product is “100% natural” after the firm detected trace elements of herbicide in it. If the courts agree, it is likely that no food product will be able to make a claim that it is natural. The trace of herbicide found was at a level 96 percent below what is actionable by the FDA. Separately, MyDx, Inc. has correctly determined that buyers of organic foods erroneously believe t...
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.