Organic Worries The organic food market is growing fast, especially in France, and projected to reach $100 billion globally, according to Ecocert. This has led Copa Cogeca’s Organic Working Party to reach the concern WPI forecast long ago – commoditization. The party’s Lone Andersen cautioned this week that organic farmers need to be careful not to overproduce and face lower prices. In what could be interpreted as a contradiction, she said that “organic farming needs to control its growth and be as market-driven as possible.” Controlling production may not be market-driven in the eyes of consumers. She need not be too concerned about commoditization anytime soon since organic production will still be just 2 pe...