Outbreaks of Highly Pathogenic Avian Influenza (H5N1) have been trending higher in recent years. The World Health Organization describes the disease as “devastating” in animal populations and a threat to farmer incomes. Last year the disease spread to 67 countries on five continents. Most concerning is its spread to non-avian species closer to the human genome. In the latest report from the World Organization for Animal Health the pandemic risk was described as high, though there is naturally an increase in the disease this time of year. Some countries in Europe have pursued vaccination of birds but U.S. officials are concerned that this merely masks the presence of the disease much the way that humans vaccinated against...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.