This is not a defense of tariffs or the tariff war, but a discussion about strategy and asymmetry. Since Mr. Trump announced his reciprocal tariff plan (trade war) in April, most news articles have focused on the adverse impacts to Americans. Consumers would pay the cost and speculation was rife that this self-inflicted wound would lead to a recession. Tariffs are bad, end of story. Now the conversation has shifted to the likelihood that the Supreme Court will strike down the President’s tariff-making authority, and what a pickle of a problem it will be returning potentially $2 trillion to their rightful owners. That would seem to be the consumers based on the aforementioned armchair analysis! Largely missing from the earlier di...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...