World Perspectives

Parting Ways – The Strategy

The U.S. Food & Drug Administration issued its first regulatory guidance on genetically engineered crops in 1992 and by 1996 the first DNA modified seeds were going into the ground. European activists hated the idea. Called it Frankenfood and warned that the technology would lead to Armageddon. There is not a human disease or calamity that has not been blamed on the scientific process. Most developing countries and especially those with colonial ties to Europe also rejected GMO’s.  Spin forward to today and the Nigerian government after years of rejecting the technology has approved Bt cowpeas. Cowpeas are an important staple crop that suffers up to 80 percent losses due to the pod boring insect called Maruca Vitrata. Bt cow...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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