World Perspectives
feed-grains

PC Marketing; Flunking Science

NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases. PC Marketing NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases, a category that attracts the bulk of advertising dollars. Consumers will always buy staples, and thus there is little opinion to sway via adverti...

Related Articles
feed-grains soy-oilseeds wheat

Market Commentary: Volume Gives Way as Bearish Slide Moderates

There was lower volume in the grain pits today, with perhaps some stronger interest in the last few days of holiday shopping. Traders were not buying corn or soybeans for their loved ones today, but maybe a wee bit of HRS, which closed up today and uniquely was higher for the week. There were...

feed-grains soy-oilseeds wheat

Summary of Futures

Mar 26 Corn closed at $4.4375/bushel, down $0.0075 from yesterday's close.  Mar 26 Wheat closed at $5.0975/bushel, up $0.02 from yesterday's close.  Jan 26 Soybeans closed at $10.4925/bushel, down $0.03 from yesterday's close.  Jan 26 Soymeal closed at $297.6/short ton, down $0.8...

feed-grains soy-oilseeds wheat

Market Commentary: Corn Firm, Bean Weak, Weak Wheat Rebound

Overall, it remains a sideways market with corn showing the most confidence but overall market weakness that is both seasonal, and reflective of the fundamentals. China’s purchases of soybeans are now humdrum, but rumor of a possible Chinese corn purchase added a little spice to the marke...

feed-grains soy-oilseeds wheat

Market Commentary: Volume Gives Way as Bearish Slide Moderates

There was lower volume in the grain pits today, with perhaps some stronger interest in the last few days of holiday shopping. Traders were not buying corn or soybeans for their loved ones today, but maybe a wee bit of HRS, which closed up today and uniquely was higher for the week. There were...

feed-grains soy-oilseeds wheat

Summary of Futures

Mar 26 Corn closed at $4.4375/bushel, down $0.0075 from yesterday's close.  Mar 26 Wheat closed at $5.0975/bushel, up $0.02 from yesterday's close.  Jan 26 Soybeans closed at $10.4925/bushel, down $0.03 from yesterday's close.  Jan 26 Soymeal closed at $297.6/short ton, down $0.8...

feed-grains soy-oilseeds wheat

Market Commentary: Corn Firm, Bean Weak, Weak Wheat Rebound

Overall, it remains a sideways market with corn showing the most confidence but overall market weakness that is both seasonal, and reflective of the fundamentals. China’s purchases of soybeans are now humdrum, but rumor of a possible Chinese corn purchase added a little spice to the marke...

feed-grains soy-oilseeds wheat

Summary of Futures

Mar 26 Corn closed at $4.445/bushel, up $0.04 from yesterday's close.  Mar 26 Wheat closed at $5.0775/bushel, up $0.015 from yesterday's close.  Jan 26 Soybeans closed at $10.5225/bushel, down $0.06 from yesterday's close.  Jan 26 Soymeal closed at $298.4/short ton, up $0.2 from...

Image
From WPI Consulting

Weighing in on strategic realignment

WPI’s team was retained by the governing board of a U.S. industry organization to review a decision, reached by vote, to invest significant assets into the development and management of an export trading company. WPI’s team conducted a formal review of this decision and concluded that the current level of market saturation would limit the benefits of the investment. Based on WPI’s analysis and recommended actions, the board subsequently reversed its decision and undertook a strategic planning effort to identify more impactful investments. On behalf of numerous clients, WPI has not only assisted in identifying strategic paths but also advised their implementation.

Search World Perspectives

Sign In to World Perspectives

Don’t have an account yet? Sign Up