NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases. PC Marketing NGOs in the United Kingdom are complaining to officials because food companies are predominantly marketing snack foods and drinks (“junk food”) during the broadcast of the Olympic Games in Brazil. Missing in their understanding of the marketplace is that such foods are discretionary purchases, a category that attracts the bulk of advertising dollars. Consumers will always buy staples, and thus there is little opinion to sway via adverti...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
Key Market Insights Macro markets delivered a full whipsaw today. Early in the session, crude oil had rallied back above $100/barrel as traders priced renewed concern over the U.S.-Iran standoff and potential supply risk through the Strait of Hormuz. That strength helped pull grains off their o...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.