Yesterday, USDA released a statement confirming the detection of New World Screwworm (NSW) in in Sabinas Hidalgo, located in the Mexican state of Nuevo León, less than 70 miles from the U.S.-Mexico border. The case was confirmed by the National Service of Agro-Alimentary Health, Safety, and Quality (SENASICA). This is the northernmost existence of NWS, which started last year along Mexico’s southern border. Sabinas Hidalgo is located near the major highway from Monterrey, Nuevo Leon, to Laredo, Texas, which is one of the most heavily trafficked commercial thoroughfares in the world. The previous northernmost detection was reported on 9 July, in Veracruz, approximately 370 miles farther south. Preliminary repor...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...