New variables specifically in the agricultural markets were light today, but the Iran war news hit some markets like a tsunami. The war and Iran’s chokehold on global oil supplies have subjugated economies for nearly seven weeks with outsized petrol prices. Everything became distorted aro...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.