Sorghum marketers often characterize their commodity as an ancient grain that is drought tolerant. They deflect comments that it is an orphan crop, grown locally for local consumption. They may agree it is under-utilized. In fact, a slightly higher share (16%) of world sorghum production is exp...
Wheat High temperatures in recent days have slightly accelerated crop maturity and the harvest in Argentina. Weekly harvest progress reached 12 percent, with 30 percent of the area harvested. Yields show significant variability. In some cases, yields are improving as harvesters move into t...
Regional News Eastern Ukraine and southern Russia remain unseasonably warm and dry, though the regions received beneficial rains at the end of last week. The Balkans saw unusually heavy rainfall from the same storm system. Polish protesters are planning on blocking the border with Ukr...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.