Demand for the Andean pseudo-cereal quinoa has seen impressive growth and production has expended to meet it. Mushrooms are the new plant-based substitute for meat and production has also grown substantially for the fungus. Meanwhile, tequila demand has grown tremendously but what has not been expanding is the supply of agave to make it. The agave plant requires several years of growth before they begin producing enough sap for distilling into tequila. Agave production has lagged the increase in demand for tequila and consequently, there are too many young plants unable to fulfill the demand by beverage makers. This means watch the labels because the solution is something that is not made from 100 percent agave. In a few years, supply and...
Key Takeaways: The CME Group is launching new 90 percent Lean Beef and 50 percent Lean Beef futures and options contracts in July. There are five key factors that must be present in physical markets and futures contract specifications for futures contracts to become successful. The two l...
What You Need to Know Today: The hot, dry weather forecast continues to drive strength in grain futures with corn and soybeans hitting another day of strong gains. Monday’s Crop Progress and Conditions data were in line with market expectations and showed relatively few concerns for the...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.