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livestock

Pork Getting Grilled by Interest Groups

Pork Getting Grilled by Interest Groups First, the Humane Society of the United States (HSUS) filed a complaint with USDA alleging that the National Pork Board is using checkoff dollars to fund National Pork Producers Council (NPPC) lobbying efforts. At issue is what HSUS says is the Pork Board's involvement with NPPC's Pork Alliance program. Because funds from the Pork Alliance program are used for lobbying purposes, HSUS argues that it is illegal for the Pork Board to be associated with that effort. The Pork Board asserted that while it sponsors a dinner at the fall meeting of the Pork Alliance, it is not a member.Then, Consumer Reports yesterday claimed that 69 percent of all raw pork samples tested was contaminated with the dangero...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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