World Perspectives
livestock

Pork: The Exportable Meat

The current trade dispute with China has been the only trade topic big enough to overshadow the state of the NAFTA renegotiations, and both are nearing critical milestones. A new deal on NAFTA has to be ratified by Congress, which becomes more difficult as the congressional elections draw nearer. About a week ago, U.S. Trade Representative Robert Lighthizer said those talks would have to be wrapped up in about three weeks to ensure there is an opportunity for that ratification to be considered. More recently, U.S. Commerce Secretary Wilbur Ross made a statement at the Council of America’s conference that sounded very much like a hedge that NAFTA may not be rewritten at all. The agreement that is very likely to be completed, though,...

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Key Market Developments Macro/Geopolitics:  Markets are staring down a deadline tonight as President Donald Trump pushes Iran to reopen the Strait of Hormuz by 8:00 PM Eastern. So far, Iran has rejected the U.S.-backed ceasefire proposal — reportedly delivered through Pakistan &mdash...

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feed-grains soy-oilseeds wheat

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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