Meat from slow-growing poultry is now the marketing rage with its perceived welfare benefits to the birds, but there are conflicts similar to those found in other so-called positional goods markets. Positional Conflict Meat from slow-growing poultry is now the marketing rage with its perceived welfare benefits to the birds. However, industry research indicates that they require more water, feed and other resources that probably result in more greenhouse gasses (GHGs). Similar conflicts can be found in other so-called positional goods markets – products valued for their contribution to the buyer’s reputation, status or power. Some of these products also obtain Giffen-type benefits whereby higher price increases demand and vice versa. It le...