It has been easy to be bearish on grain and soybean prices so far during the 2019/2020 crop cycle. In fact, it has been easy to be bearish during the last several crop cycles. The U.S. has seen several years of big corn crops, but so have South America and the Black Sea region. Competition for shares of world corn trade has been stout, and the U.S. share of that trade has declined. China’s 25 percent tariff on imports of U.S. soybeans imposed in July 2018 cut sharply into U.S. soybean exports as Chinese buyers shifted their demand to Brazil and Argentina. This did allow U.S. soybean exports to other destinations to increase, but not nearly enough to offset lost Chinese demand. Moreover, total Chinese soybean demand was flattening eve...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.