World Perspectives

Power Cords and Mustard; Virus War

Power Cords and Mustard Concerned about electronic waste and abuse of consumers, the EU has been pushing for the industry to establish a single power charging cord to be used by mobile devices from all manufacturers. At least one manufacturer, Apple, is pushing back by saying it will harm innovation. The issue reminds one of a visit many years ago to the U.S. by the agriculture minister from the Soviet Union. The minister was shown a modern western grocery store with its 50,000 different products. As he walked down the aisle, he stopped in front of the mustard display and asked, “Why so many different mustards?” He then asserted that, “In the Soviet Union, there is just one mustard – the best mustard.” Virus...

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From WPI Consulting

Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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