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Pulses Not Pulsing

The International Grains Council (IGC), Rabobank, and others have followed countries and companies moving into the pulses space. It is logical that plant-based proteins like pulses should be an attractive market. However, the compound average growth rate (CAGR) for the larger category is only 2 percent. Dry beans is the largest subcategory and its CAGR is 1.22 percent over the past decade. Chickpeas fare better, averaging a 3.3 percent growth rate.  Parsing the data on the subproducts of the pulses category yields the following results: Rabobank points out that countries increasingly involved in exporting include Russia, Argentina, and Türkiye. The IGC has started collecting data, but the sector is still somewhat opaque, volat...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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